Search engines are enhanced by having the most relevant results in their index. A clean site hierarchy and an easily understood navigation structure will benefit both usability and SEO.
From the architectural level, having a clean site hierarchy and an easily understood navigation structure will benefit both usability and SEO.
Check this concept which can help your rank better utilizing better usability and the best proven methods of SEO.
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Whether or not you have a brick and mortar store, it is vital to ensure your web site is ranked well in searches for your local area. So don’t neglect localized searches. Some of your best customers could be right around the corner, but if they can’t find your web site in the local listings that they use, they might never come through your door.
Are you ranking well in the searches of your local area?
Technorati Tags: local search, seo, google, ranking
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California may require websites to provide access to visually impaired users under ruling made in the long running case of the National Federation of the Blind vs Target.
Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density, which is not as relevant for rankings now as it once was.
On the contrary, high keyword density can, on some search engines, trigger spam filters, which may result in a penalty for your site’s ranking. Even without such a penalty, your site’s rankings will not benefit from this tactic.
Do you use your the alt attribute for your images with care?
Google introduced the new X-Robots-Tag directive, which adds Robots Exclusion Protocol (REP) META tag support for non-HTML pages, like PDF, Videos, Spreadsheet files, etc. You can have the same control over such indexed file types.
X-Robots-Tag: unavailable_after: 31 Dec 2007 23:59:59 EST
Also be aware that REP META tags can be useful for implementing noarchive, nosnippet, and now unavailable_after tags for page-level instruction, as opposed to robots.txt, which is controlled at the domain root.
Google introduced a new META tag that allows you to tell them when a page should be removed from the main Google web search results called unavailable_after tag. This one follows a similar syntax to other META tags. For example, to specify that an HTML page should be removed from the search results after 7pm Eastern Standard Time on 19th August 2007, simply add the following tag to the first section of your page:
<META NAME="GOOGLEBOT" CONTENT="unavailable_after: 19-Aug-2007 19:00:00 EST">
That information will be treated as a removal request, which it will take about a day after the removal date passes for your page to disappear from the search results. Currently they only support unavailable_after for Google web search results.
After the removal, your page will stop showing in Google search results but it is not removed from their system.
In this tutorial I describe you how to properly implement search engine friendly redirects using an HTTP 301 status code and Location header.
Not all duplicated content is bad, because proper attribution and links from other sites can add value and drive traffic to your site.
So, how do you avoid having people copy your content? Tell people not to take it and call out people who do. Verify user agents and block unknown IP addresses from crawling your site.
Jordan McCollum at Marketing Pligrim have put together some SMX notes about duplicated content.
Search engine optimisation (SEO) campaigns are a double-edged sword. It’s like traveling in space: one wrong calculation here and one there and you can end up billions of light-years away from your destination. In this post I’m going to suggest 10 SEO mistakes that you should definitely avoid. There are 100s of things that can go wrong, but these top 10 SEO mistakes can cause you the most harm.
One purpose is to communicate your site content to blind search engine spiders, which can’t hear auditory content either. If only we would pay attention to the W3C, the web would be fully accessible to all and completely search engine friendly. Hindsight and attention to historical web developments might serve to make us aware that SEO and accessibility are interwoven.
