SMX Notes – Duplicate Content Summit

Not all duplicated content is bad, because proper attribution and links from other sites can add value and drive traffic to your site.

So, how do you avoid having people copy your content? Tell people not to take it and call out people who do. Verify user agents and block unknown IP addresses from crawling your site.

Jordan McCollum at Marketing Pligrim have put together some SMX notes about duplicated content.

June 20th, 2007

Top 10 SEO Mistakes

Search engine optimisation (SEO) campaigns are a double-edged sword. It’s like traveling in space: one wrong calculation here and one there and you can end up billions of light-years away from your destination. In this post the author is going to suggest 10 SEO mistakes that you should definitely avoid. There are 100s of things that can go wrong, but these top 10 SEO mistakes can cause you the most harm.

June 7th, 2007

Marriage of SEO & Accessibility Prevents Lawsuits, Increases Visibility

One purpose is to communicate your site content to blind search engine spiders, which can’t hear auditory content either. If only we would pay attention to the W3C, the web would be fully accessible to all and completely search engine friendly. Hindsight and attention to historical web developments might serve to make us aware that SEO and accessibility are interwoven.

June 6th, 2007

Avoiding Low-Quality Links and Link Networks

As more and more companies realizing the power of links, many want to outsource or find easy methods to do link building in-house. Justilian Gaspard describes some possible signals of low-value links. He defines low-value links as those that will have little or no influence on rankings or will likely be devalued by search engines. As with everything related to search, there are always exceptions. That is one reason it is important to use human judgment in all things related to links.

June 2nd, 2007

An Introduction to Google’s Webmaster Central

Every webmaster should be aware of Google’s Webmaster Central tools available to them. There you will find a collection of tools that allow you to better understand your website and give you more information about it.

I encourage every webmaster to use it.

Don’t miss this brilliant article Tips and Tricks: An Introduction to Google’s Webmaster Central by Tamara Weinberg.

May 5th, 2007

New Robots-Nocontent Tag

Yahoo supports new robots-nocontent tag to block indexing within a page. Other search engines might decide to support it, similar to how Google, Yahoo and Microsoft all support the nofollow attribute for links.

May 3rd, 2007

Using NOODP and NOYDIR

What do search engines display when your pages are in the results of a search? I describe techniques you can use to help refine what people see about your page.

April 23rd, 2007

Google Accessible Web Search for the Visually Impaired

In recognizing the benefits of providing their resources to the visually impaired, as well as other handicapped individuals, Google Labs is developing a product known as Accessible Search.
Is your web site accessible? What does that have to do with SEO? My article introduces you to Google Accessible Search and what it could mean to you and your business.

1 comment April 6th, 2007

Search Engine Indexing of Secure Pages

Is Google indexing your secure pages? Would you like it not to do so? Learn how to avoid or correct what could be a serious problem with your SEO strategy. You may experience serious canonicalization problems if the secure portions of your site have been fully indexed along with your standard site. So how do you stop Google from visiting these pages?

March 26th, 2007

Why Links Matter?

Often anyone that knows anything about search engine optimization will tell you that links are important or better say; really important, most of the small business owners that Jennifer Laycock spoken with really don’t have any idea of why links matter beyond the simple concept that links will help them rank better. She explains in her article Why Links Matter, that search engines place so much value on links when it comes to determining your web site’s ranking.

March 23rd, 2007

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