One purpose is to communicate your site content to blind search engine spiders, which can’t hear auditory content either. If only we would pay attention to the W3C, the web would be fully accessible to all and completely search engine friendly. Hindsight and attention to historical web developments might serve to make us aware that SEO and accessibility are interwoven.
What do search engines display when your pages are in the results of a search? I describe techniques you can use to help refine what people see about your page.
In recognizing the benefits of providing their resources to the visually impaired, as well as other handicapped individuals, Google Labs is developing a product known as Accessible Search.
Is your web site accessible? What does that have to do with SEO? My article introduces you to Google Accessible Search and what it could mean to you and your business.
Is Google indexing your secure pages? Would you like it not to do so? Learn how to avoid or correct what could be a serious problem with your SEO strategy. You may experience serious canonicalization problems if the secure portions of your site have been fully indexed along with your standard site. So how do you stop Google from visiting these pages?
Often anyone that knows anything about search engine optimization will tell you that links are important or better say; really important, most of the small business owners that Jennifer Laycock spoken with really don’t have any idea of why links matter beyond the simple concept that links will help them rank better. She explains in her article Why Links Matter, that search engines place so much value on links when it comes to determining your web site’s ranking.