Each search engine query presents the user with several options. In many cases, poor-quality or irrelevant sites attain first-page results through unfocused search engine optimization techniques. From the perspective of the end-user, these sites may not accomplish the purpose of the original search.
Whether you’re a local off-line business who needs to develop an internet strategy or an online retailer or affiliate marketing that needs to attract more traffic, internet marketing is a crucial part of success.
One of the main reasons that internet marketing is important for business advertising is that it allows you to measure your advertising dollars in a way that traditional advertising–even word-of-mouth–cannot measure. Continue reading “Internet Marketing – Measuring your Advertising Dollars” »